PEABODY, MA — (www.northshore-bank.com) On any given Friday, anyone visiting a North Shore Bank branch may be surprised to see that the usual pinstripe and wingtip garb has largely been replaced by blue jeans. That’s because the bank recently instituted a weekly Jeans Day program whose purpose is to raise funds for area non-profits. In exchange for $5 each week, employees can wear jeans to work while the proceeds collected are pooled for the month and then donated to an area charity.
The origin of this program was recently described by North Shore Bank President and COO, Kevin Tierney, when he related:
“At the corporate level, community banks have always been generous contributors to a variety of local causes. However, we were looking for a way to further engage our employees and to enhance this giving with something that was more staff-directed; almost grass roots. We’re confident that this program will be a win-win for all parties, employees get to wear jeans on Fridays and in the process provide additional financial support to some really great area non-profits.”
Last Friday the bank made its first donation, in this instance $1,800 to Aaron’s Presents, an area non-profit providing small grants and mentorship to children in the eighth grade and below. The proceeds of these micro-grants, typically less than $500 each, are then used by their recipients to fund a variety of creative community service outreach projects throughout the community. Aaron’s Presents was founded by Leah Okimoto in memory of her son, Aaron Makaio Schneider as an outlet for empowering children and in the process encouraging them to think outside of themselves.
“We’re just so elated to have the support of North Shore Bank and its employees. Their generous contribution will allow us to fund as many as six or seven different projects in the upcoming months.” Okimoto went on to relate, “It’s really illustrative of how the business community can have a direct impact not only in the lives of the participating students but in the greater community.”
North Shore Bankers were recently on hand at Peabody’s Higgins Middle School to see first hand how grant monies were put to use. Reviewing projects as diverse as a group that makes and distributes fleece blankets for newborns at Salem Hospital to another that assembles care packages for the residents of area homeless shelters, it was impossible not to be impressed by the thoughtfulness and compassion exhibited by participating students.
About Aaron’s Presents
Aaron’s Presents is a registered 501(c)(3) charitable organization giving young kids an opportunity to dream up and carry out a project that benefits others, gaining valuable leadership and project management skills in the process. For more information about Aaron’s Presents or to find out how you can become involved, visit www.aaronspresents.org.
About North Shore Bank
North Shore Bank is a full-service community bank based in Peabody, Massachusetts and serving the personal and business banking needs of the North Shore, eastern Massachusetts and southern New Hampshire. Established in 1888, the bank operates out of ten area offices, located in Beverly, Danvers, Middleton, Peabody, Salem and Saugus.
Photo Caption — North Shore Bank recently donated $1,800 to Aaron Presents, an area non-profit providing small grants and mentorship to children in the eighth grade and below. The proceeds were raised by bank employees through weekly “Jeans Day” donations in the month of April. Seen below, (first row, left to right) North Shore Bank’s Dave Munroe, Leah Okimoto and Kim Labonte-Kay form Aaron’s Presents and Chris Pesce, also from North Shore Bank. In the second row are program participants Ali, Sammy, Katilin and Christian.< Back to list